GOT IN MY LOCAL NEWS PAPER HERES THE TEXT AND PHOTO CHECK IT OUT By GAIL LOWE LYNNFIELD — Pierce E. James is all things art and, most recently, technical. He excelled in art when he was a student at Lynnfield High School and, in fact, was awarded the distinction of being “most unique.” Now, only a few years later, he is an aspiring inventor and entrepreneur. Could a new Steve Jobs be waiting in the wings? Only time will tell. The 21-year-old is a clothing designer and released his first shoe at the end of 2017. This year or sometime in 2019, he plans to “drop” a new shoe. But what has him really excited is his latest invention — something he believes will “change the world.” His invention revolves around holograms. “I want to be known as the inventor of this technology before anyone else figures it out,” he said. “I want to be able to say, ‘Yeah, I invented that.’” For the uninitiated, a hologram is a photographic recording of a light field rather than of an image formed by a lens. It is used to display a fully 3-D image of the holographed subject, which is seen without the aid of special glasses or other intermediate optics. The glasses James envisions will be sleek, the holograms crisp and the marketplace (for holograms to program holo tags with) filled with artists coming up with “really cool stuff.” Since last June, he has been working on the hologram technology, mostly on getting a patent but also researching manufacturers and investors. “It’s hard to get started, having no engineering experience and limited resources,” he said. “But the fact that the technology was right under my nose coupled with the fact that it’s so cool prompted me to start the invention process.” James’s hologram technology is one that can be seen and interacted with. Its four basic parts are infra-red sensors, a hologram emitting device called a holo tag, a sensor that translates data to an image called a holo sensor and a display. The basic form of this technology is a smartphone without a screen and a set of glasses that, when looked through, shows holograms produced by the smartphone on other holo technology. The holo tag emits media in the form of code that the glasses then pick up and displays around the holo tag. The holo tag is versatile and can be attached to signs, cars, cloth, buildings and just about anything else. “This means that one day you’ll walk into a market with your hologram viewing glasses and see holograms in front of every storefront, some of which you can interact with,” he said. James added that this ability will change the world, but it will also change how people use phones, play games, get dressed, watch TV, use laptops and ultimately the way they will live as holograms replace screens and images. Most of his technical knowledge came from “curiosity” and becoming self-educated online. He also attended classes at Nichols College and North Shore Community College after high school. James said that his invention will change the world because there will be a transference from screens to holograms. “TVs will be the size of a roll of coins,” he explained. “And screens will be the size of a wall.” He continued, saying that engineers will work on their projects in 3-D with groups of people in holo rooms (rooms covered in holo tags and infra-red sensors) using their hands to make gestures to interact with their work. Advertisements will be holograms, video games will be fully immersive and movie theaters will be more 3-D than ever. And music videos will be intense. Performances will be crazy. Laptops will be filled with holograms invisible to the naked eye. “People might want to buy it for the privacy or because it’s unique,” he said. “They might also want to buy it to be cutting edge or to be immersed in in the new world that will surround them.” James dreams that eventually people will have holograms emitted by satellites located around the world without the need for glasses to see or interact with them but, he concedes, that’s “a long time from now. “I believe the world can be a better place and that we can all do something to help,” he said. “I’m an artist and designer, and I love all forms of art and cherish what is good.” The hologram technology is James’s first invention and does not think it will be his last. “I have other ideas for inventions such as a super 3-D printer and a waterfall staircase, but I can’t disclose much about them right now,” he said. At the moment he has a provisional patent for the hologram technology and will apply for a non-provisional patent before July. His goal for the invention — formally called HOLOTECH and DEMI-REALITY — is to sweep the world and make it bloom with holograms and people having fun with them. (HOLOTECH being the glasses and any technology that emits a hologram. DEMI-REALITY is the experience of seeing and interacting with holograms.) James said he’d like to see his invention become a reality as soon as possible. “I’d also like to work with either Microsoft, Apple or Google,” he said. “If not with these companies, then I’ll make it with a group of skilled people when I get the funding together.” For the short term he sees it being the next big thing in technology, something everyone will want to be a part of it. “It won’t be for everyone, but over time most people will switch over to this new world,” he noted. James spends many days and hours just thinking of how his inventions work, how they will look, how they will affect society and how much “cooler” it will make the world. He then goes step by step to make them a reality, always being careful and to think everything through. “I’ve also always been good with technology and all about the cutting edge,” he said. “I’ve been a dreamer and optimist my whole life.” James has a Web site called OZAAZO DESIGN and a Facebook page OZAAZO. “I’m always messing with something — a rubber band or whatever I pick up,” he said. What will come next is anyone’s guess.

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